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Pricing · 2026

What does a loyalty program for restaurants cost?

In Latin America the digital menu costs US$29 a month per brand. The full platform starts at US$79 on the shared WhatsApp number, or US$100 with your own number, and each extra location adds US$30. Everything included, with all three modules, is US$189 per brand. No commission on your sales and no fee per enrolled customer.

Prices in US dollars · per brand, per month · monthly or annual billing · no lock-in contract

Your price

Work out your month

Pick the country, the plan, brands, locations and modules. The total comes from the same prices published on this page.

Five cases with the arithmetic done

Country
Plan
WhatsApp number

Branches that share one menu and one QR are not counted: they are addresses, not separate locations. Count a branch when it has its own menu or its own QR, or when you switch on reservations, table ordering or Premia Live for it.

Modules

Premia Delivery is priced to fit: billed per delivery.

Billing

Your price

US$79a month

Breakdown

  • Núcleo BasicUS$79

400 marketing messages included per brand per month.

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Prices in US dollars. Assisted setup is optional and not included.

Plans

Three ways to start. All three are billed per brand, per month, and each extra location is added on top.

Digital menu

US$29/mo

United States: US$49

per brand, per month

Your QR menu: a photo for every dish, ingredients, the story of the house, and prices that change on their own by time of day.

  • Menu with photos, ingredients and allergens
  • Prices scheduled by time of day and by event
  • One QR per location and one per dish
  • Changes in minutes, with nothing to reprint

Location with its own menu or QR: US$10 · United States US$15

It carries no concierge and no points program. When you want them, you move to Núcleo from US$79 and the menu you already built stays.

Núcleo

Menu, AI concierge, loyalty program and AI marketing at one price per brand. A brand is your name, your program, your menu and your number.

BasicOn Premia’s shared WhatsApp number.400 marketing messages included per month
US$79/mo
BrandWith a WhatsApp number of your own. Additional numbers at US$25.500 marketing messages included per month
US$100/mo
United StatesYour own number, US messaging, Spanish and English.1,000 marketing messages included per month
US$250/mo

per brand, per month

  • Digital menu with QR
  • AI concierge on WhatsApp, the app and the web portal
  • Loyalty program: points, tiers, stamps, rewards and wallet
  • AI marketing: campaigns, segments and automations

Location with its own menu or QR: US$30 · United States US$75

Everything included

US$189/mo

United States: US$499

per brand, per month

Núcleo with your own number plus all three modules — Reservations, Table ordering and Premia Live — at one price per brand: US$189 a month in Latin America and US$499 in the United States.

US$210 bought separately · −10%United States: US$580 bought separately · −13%

Modules

Added to Núcleo per brand, covering every location of that brand. From the second brand onwards, each module costs 50%.

ModuleLatin AmericaUnited StatesWhat it does
ReservationsPremium module+US$40/mo+ US$100 · Table plan, one time+US$120/mo+ US$150 · Table plan, one timeReal availability by capacity or by table plan, with zones, event nights and an automatic reminder. No per-booking fee and no third-party demand network.
Table orderingPremium module+US$40/mo+US$120/moA QR per table, options and modifiers, a kitchen tablet, “Call the server” and a tab paid at the table. Unlimited tables.
Premia Live · La Cabina+US$30/mo+US$90/moSong requests, shout-outs, dedications, a karaoke queue and the big screen. Whatever you charge for a song is yours.
Premia TeamsPremium module+US$40/mo+US$120/moYour team’s app: chat and announcements, routines with evidence, incidents, shifts, the Academy and recognition. Billed separately from Todo incluido, and also sold on its own.
Premia DeliveryPriced to fit · per deliveryYour own couriers, live tracking and zone fees, for operators already dispatching.

Annual billing. Pay 10 months and get 12: 17% less, same invoice as always, still no lock-in.

Premia Teams, also on its own

Premia Teams is sold two ways. As its own product, for any business with a team, even one that does not use Premia with its guests: US$59 per location per month in Latin America and US$99 in the United States, with unlimited staff and no one-time setup fee. And as a module for businesses already on Premia: +US$40 per brand per month in Latin America and +US$120 in the United States, covering every location of that brand.

Premia Teams on its own
US$59 /mo per location · Latin AmericaUS$99/mo per location · United States
If you already use Premia
+US$40 /mo per brand · Latin America+US$120/mo per brand · United States
See Premia Teams
Compare plans: what each one includes
What each plan includes and what each module adds
IncludesDigital menuNúcleo BasicNúcleo BrandNúcleo United StatesEverything included
Price per month, per brandUS$29US US$49US$79US$100US$250US$189US US$499
Extra locationUS$10US US$15US$30US$30US$75US$30US US$75
Digital menu with QRIncludedIncludedIncludedIncludedIncluded
AI conciergeNot includedIncludedIncludedIncludedIncluded
Loyalty programNot includedIncludedIncludedIncludedIncluded
AI marketingNot includedIncludedIncludedIncludedIncluded
WhatsApp numberNot includedSharedYour ownYour ownYour own
Marketing messages per monthNot included4005001,000500US 1,000
ReservationsNot included+US$40+US$40+US$120Included
Table orderingNot included+US$40+US$40+US$120Included
Premia Live · La CabinaNot included+US$30+US$30+US$90Included
Premia TeamsNot included+US$40+US$40+US$120+US$40US +US$120
Premia DeliveryPriced to fit · per delivery

What we never charge for

  • Enrolled customers

    They are fair use: with 200 members or 20,000, the price is the same.

  • Commission on your sales

    What you sell is yours, including what you charge for a song on Premia Live.

  • Redemptions, reservations and table orders

    Modules have a fixed monthly price: five reservations or five hundred, the invoice is the same.

  • App notifications

    Anything delivered through the Premia app is free and unlimited. Only WhatsApp messages draw from the allowance.

Assisted setup

The one thing billed separately is optional and one time: US$150 in Latin America and US$500 in the United States, for building the menu with photos, the tables and their QR codes, the number and the tiers. If you would rather do it yourself, self-serve setup costs nothing.

Example

How many visits pay for the month?

The full platform starts at US$79 a month per brand. On a C$480 ticket, the sales from about six repeat visits a month equal that fee. How much of that is profit depends on your margin.

Example with a C$480 ticket and the Central Bank of Nicaragua’s official rate, C$36.62 to the dollar. With your own average ticket, the arithmetic changes.

Redo the arithmetic with your numbers in the calculator

Messages

Every Núcleo plan includes a monthly allowance of marketing messages. Go past it and you buy a pack, which never expires: 500 messages for US$59 or 2,000 messages for US$199. There is never a surprise charge: the system halts the send before you go over the allowance.

Included every month

  • Basic: 400 messages
  • Brand: 500 messages
  • United States: 1,000 messages
  • Everything included: those of its plan

Message packs

  • 500 messages for US$59
  • 2,000 messages for US$199

Packs never expire.

The app draws nothing

Notifications delivered through the Premia app are free and unlimited. Messages that go out over WhatsApp do draw from the allowance, because Meta charges for them.

Colombia, Mexico and Brazil

WhatsApp costs a fraction there of what it costs in Central America, so the same pack carries double the messages: 1,000 for US$59 and 4,000 for US$199.

Pricing questions

How much does Premia cost per month?
The digital menu costs US$29 a month per brand in Latin America and US$49 in the United States. The full platform — Núcleo — starts at US$79 on Premia’s shared WhatsApp number, US$100 with a number of your own, and US$250 in the United States. Each extra location of the same brand adds US$30 in Latin America and US$75 in the United States.
Do you charge per enrolled customer?
No. Member count is fair use and is not a billing axis: you pay the same with 200 members as with 20,000. There is no cost per redeemed point, per reservation taken or per table order, and no commission on your sales.
Is there a contract or a lock-in period?
There is no lock-in: you pay month to month. If you would rather pay for the year, you pay 10 months and get 12. Setting it up yourself is free; assisted setup is optional and costs US$150 one time in Latin America and US$500 in the United States.
What happens if I go over my messages?
You buy a pack: 500 messages for US$59 or 2,000 messages for US$199. Packs never expire. No surprise charges: when the allowance runs out the system halts marketing sends and warns you before that happens.
I have several branches on one menu. Do I pay for each?
No. What counts is how many menus and how many QR codes there are to keep up to date, not how many addresses you have. Five branches on one menu and one QR are a single location: your customers earn with the same code, and the address only comes up when someone asks where you are. A branch starts counting when it needs its own menu or its own QR, or when you switch on reservations, table ordering or Premia Live for it. That is something separate to maintain, and it costs US$30 a month.
How are modules billed if I run several brands?
Each module is billed per brand and covers every location of that brand. From the second brand onwards it costs 50%: with two brands in Latin America, Reservations adds US$40 for the first and US$20 for the second.
What is in Everything included, and what does it save?
Núcleo with your own number plus Reservations, Table ordering and Premia Live: US$189 a month in Latin America against US$210 bought separately, and US$499 against US$580 in the United States.
Do I need my own WhatsApp number?
Not to start. The Basic plan uses Premia’s shared number and works the same for your customer. Your own number matters when you want your brand to be the sender — that is the Brand plan at US$100 per brand, with additional numbers at US$25.
Do app notifications use up my message allowance?
No. Anything delivered through the Premia app is free and unlimited. Only messages sent over WhatsApp draw from the allowance, because Meta bills per template sent.
Does anything change in Colombia, Mexico or Brazil?
The plan costs the same, but the same pack carries double the messages: 1,000 for US$59 and 4,000 for US$199. WhatsApp costs far less in those markets and the saving goes back into your allowance.
Is there an annual discount?
Yes: pay 10 months and get 12, which is 17% less. There is still no lock-in.

Book a demo with your numbers

We go through your brands, your locations and the modules that fit, with the console open. If you would rather try it first, send a WhatsApp message and live the program the way your customer would.

Book a demoTry it with one message